Product & Marketing Analytics
Product analytics best practices for teams that need to trust their numbers. Jutomate measures customer behavior across products and channels and turns it into changes in the product and in marketing. These articles come from that work, from naming events in a tracking plan to a KPI that hit its target while hiding a bug.
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How to Name Your Events: A Tracking Plan for Product Analytics
Clear event and property names make every chart readable at a glance, and they decide whether Amplitude’s AI picks the right events. Here are the naming rules we use.
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The Feature That “Worked” Until We Looked Closer
An onboarding redesign hit its KPI, yet purchases barely moved. Here is how full behavioral tracking and AI session review uncovered the bug behind the gap.
